Today, the Hallé – Manchester’s multi-award-winning international symphony orchestra – launches a brand new way for everyone to interact with its music, musicians and projects. Hallé Play sits alongside the Hallé website, and provides a dedicated area to view audio/visual material relating to the Hallé’s work, both on and off stage. Hallé Play will provide a regularly updated stream of new content throughout the season. The site can be accessed via links from the Hallé website or directly at www.halleplay.co.uk.
Hallé Play is designed as part of a KTP project with KMi to enable everyone to engage more with the Orchestra, and understand more about the Hallé’s family of ensembles and the wide range of concerts and projects they undertake. Much of the content on Hallé Play will relate directly to concerts and HALLÉ CD releases throughout the season.
The site will allow users to share the information via social networks including Facebook and Twitter. It will also enable users to subscribe to content in iTunes, which allows users to sync their iPod/iPhone/iPad and receive new content as it becomes available.
Hallé Play has been developed as part of an innovative relationship with The Open University, as a Knowledge Transfer Partnership project. This has allowed a developer to be based on-site as a full member of the Hallé team, specifically to assess the organisation’s digital needs and to find the best solutions to the Hallé’s digital challenges.
David McKeith, Chairman of the Hallé said: “I am delighted that our partnership with the Open University has led to the launch of Halle Play today. This is an important step in our development. It will give us a new way of sharing the Halle’s inspiring music with our current and future audience, here and overseas, and with all those involved in our education and ensemble work.”