Alice Launches New E-Commerce Project

Today saw the launch of Alice – a joint E-Commerce venture between KMi and the Icelandic Internet company INNN. The goal of this project is to make internet shopping a personalised experience – like visiting a traditional local corner store where customer specific recommendations and advice are given.
Building on existing KMi knowledge and web server technologies Alice will create individualised shopping experiences using knowledge of customers’ previous purchases and of retailers’ product lines and services. Once the project has finished INNN plan to licence the resultant technology and produce a software product and service.
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